By | Karen Anthony
The foundation of success in Instagram marketing is how you can engage your followers in the best way and at the highest level possible. You can do this by creating more engaging visuals. The fact that Instagram is an exclusive photo and video sharing app need no further introduction. Every day there are hundreds of millions of people active on this popular platform every single day. This is nearly double the population of the United States.
However, success in Instagram marketing is typically based on two critical factors. These are:
- Identifying the right type of visuals and using them so that your target audience likes them and is encouraged to get engaged with and
- How effectively and consistently, you can produce visual content regularly so that you can keep your post fresh and appealing.
If you are not sure as to where you should start from, here is a great idea to follow. Following these ideas, you will be able to gain more followers without having to купитьлайкиинстаграм.
Focus on the size of the images you post because it will be scaled down to 640 X 640 pixels and will also be cropped at the center. Therefore, posting 640 X 640 pixels photo all the time may not be “rich” enough. The size maximum to follow are:
- 1080 X 1080 pixels for a square image
- 1080 X 566 pixels for horizontal image and
- 1080 X 1350 pixels for vertical images.
All these images of higher resolution will be richer and will be more captivating even if these are scaled down to the default 640 X 640 pixels dimension of Instagram.
Make sure that the visuals reflect your style, your brand personality, and identity so that it boosts your content strategy. This will also ensure that it captures the attention of the audience while they are in the middle of browsing.
You will also need to create infographics because, according to studies, infographics create a higher rate of engagement and are liked and shared three times more than any other type of content found on different social media platforms. This is because:
- People love data
- Infographics make it much easier to process the hard data
- It provides valuable info along with eye-catching visuals.
In short, it will simplify the methods of evaluating consumer data. The best part is that you will not even need to spend a lot of money to hire a professional and expensive infographic designer to create it. There are lots of useful tools and services that will help you to choose themes and templates.
Make a better presence
The influence of Instagram on business marketing cannot be overlooked. More and more brands are using it to make a better Instagram presence that eventually helps them to market their products and services. They can use different useful features such as Instagram Stories, videos, and posts.
Follow the Instagram tips for image composition that will enable you to maximize the visual presentation and engagement with impactful Instagram visuals that will stand out.