By | Editor
My good revered friend A Krishna, who was the CFO and CHRO of Bosch India often exhorts employees and students that CTC should be greater than CTC.
Most of them will be bewildered by this phrase. Then Krishna in his indomitable style would say that “Your Contribution to Company should be greater than Your Cost to Company”. Very profound statement and very powerful. It also defines the value that Krishna stood for.
Beyond the CTC: Recognizing the Importance of Contribution to Company
In today’s corporate landscape, conversations surrounding employment often revolve around the term “CTC” or “Cost to Company.” Employees frequently assess job opportunities based on the monetary benefits they would receive, often overshadowing the equally vital aspect of “Contribution to Company” (CTC). This mindset shift from a CTC-centric perspective to a CTC-driven perspective can have profound implications on an individual’s career trajectory and the overall success of an organization.
The CTC Mindset
In the modern professional world, the concept of CTC has become paramount in discussions about job offers and compensation packages. The CTC includes all the financial components that an employee receives from their employer, such as salary, bonuses, benefits, and more. This figure often takes precedence in decision-making processes, as individuals prioritize maximizing their income and job security.
However, solely focusing on CTC can lead to a limited view of one’s role within the company. A fixation on monetary benefits may overshadow the potential for personal and professional growth, skill development, and meaningful contributions to the organization’s success. This approach often leads to employees treating their job as a transactional relationship, where they give their services in exchange for compensation, without a deeper commitment to the company’s goals and mission.
The Paradigm Shift: Contribution to Company (CTC)
John F. Kennedy’s iconic words,
“Ask not what your country can do for you – ask what you can do for your country,”
encapsulate a fundamental shift in perspective. Similarly, employees should reflect upon their contribution to the company rather than just their personal gains. This entails understanding how their skills, expertise, and efforts contribute to the organization’s growth, innovation, and success.
Employees who adopt a CTC-driven approach understand that their role is not just about fulfilling tasks but about making a positive impact on the company’s bottom line and its overall trajectory. Such individuals actively seek opportunities to innovate, collaborate, and go beyond their job descriptions to enhance the organization’s competitiveness and value proposition.
Rising through Contribution
In the corporate world, individuals who consistently demonstrate that their contribution outweighs their CTC are the ones who catch the attention of leaders and decision-makers. These are the employees who not only excel at their primary responsibilities but also bring fresh ideas, solve complex problems, and contribute to a culture of innovation and collaboration. Their commitment to the company’s success goes beyond financial remuneration, and they become indispensable assets.
As these CTC-driven employees consistently exceed expectations, they are often identified for leadership positions and higher responsibilities. Their ability to drive positive change and impact the organization’s growth sets them on a path to climb the corporate ladder. These individuals are driven by a sense of purpose, seeing their work as a means to make a meaningful difference rather than just a means to an end.
The Unavoidable Reality: Employees Laid Off
Conversely, in a competitive business environment, organizations sometimes face the need to downsize or restructure. During such periods, employees whose contributions consistently fall short of their CTC are often at higher risk of being laid off. These individuals may struggle to adapt to evolving challenges, fail to meet performance expectations, or lack the initiative to actively contribute beyond their job descriptions.
While layoffs are challenging for everyone involved, they serve as a reminder of the importance of balancing the CTC equation. Employees should continuously assess their skills and contributions, ensuring they remain aligned with the organization’s goals and strategic direction.
A Win-Win Scenario: Contribution and Compensation
One of the significant benefits of focusing on contribution to the company is that it often leads to an increase in an employee’s cost to company over time. As individuals consistently demonstrate their value through innovative ideas, exemplary work, and a willingness to go the extra mile, organizations recognize their efforts. This recognition can manifest in the form of promotions, salary increases, and additional perks.
When employees align their goals with the company’s success and actively contribute to its growth, organizations are more likely to invest in their professional development. These investments pay off in the long run, as skilled and committed employees become integral assets to the organization’s sustainable success.
Shifting the focus from CTC to CTC offers a paradigm change that benefits both employees and organizations. By prioritizing contribution over compensation, employees can rise to greater heights within their organizations, becoming valuable assets that drive innovation, growth, and success. John F. Kennedy’s call to action serves as a timeless reminder that success is achieved through active participation and dedication, which ultimately leads to a more fulfilling and impactful professional journey. As employees dedicate themselves to contributing their best, their cost to company will naturally rise, creating a win-win scenario for everyone involved.