GeneralHr Library

Cultural Diversity Is An Opportunity

Author: Cash Miller

Whether you have come to realize it or not as a small business owner, your awareness and respect of cultural diversity in the workplace truly matters to your employees and your client base. If you want your business to be successful and competitive in the future, you will have to utilize these human resources and participate in these diversity trends. As we move further along in the 21st century, it will be necessary for business owners to compete in a more global arena. And that will apply to even the smallest small business. Because whether your company is global or not you will eventually have to compete with those that are.

Successfully managing cultural diversity in the workplace is a challenge, but one that can be overcome and taken advantage of. The people you hire will always have diverse cultural backgrounds. And that culture is not just based on the color of their skin. They come from different countries, states, regions, and neighborhoods. They can tell you things about places you’ve probably never been and are not likely to visit anytime soon. They’ll be of different genders and social backgrounds. And they’ll things know of things that can impact your business either now or in the future. Cultural diversity in the workplace can help improve the company’s competitive position in the marketplace. Marketing programs nowadays are constantly geared toward individual ethnic groups. Take for example the changes that have come to big box stores such as Walmart and Target. Once upon a time they believed that what sold well in places like Green Bay, Wisconsin and Seattle, Washington would sell just as well in San Antonio, Texas, and San Diego, California. They didn’t care about who the actual consumers in those areas were.

Everybody wants the same things right? So all their stores were shipped the same things. Well they’ve since woken up to the truth. Different cultures demand different products! Now many of the largest chains in the world have given their stores the ability and resources to buy locally.

The management of cultural diversity in the workplace can be considered a response to the need to recognize, respect and capitalize on the different backgrounds in our society in terms of race, ethnicity, and gender. Whether you realize it or not every day you are exposed to different forms of cultural diversity. From what you watch on tv, where you shop, and the places you vacation.

Your small business is a team and just like any team it should be built to take advantage of its strengths and to minimize its weaknesses. Differences among team members can strengthen the bonds formed with clients and customers throughout the world. Ethnic diversity in the workplace enables businesses to serve a broader base of clients with ease. Workers can better relate with clients because more often than not your clients are likely to be just as diverse as you. In diversity you’ll find that you share a lot of common ground with your clients. In diversity you’ll find strength!

Businesses that have incorporated diverse training into their strategies have found that the benefits of incorporating diverse talent into the workforce not only improves productivity, but also creates a well balanced pool of knowledge, experience and creativity. Promoting diversity within the workplace can produce lasting results. Results that will reverberate within your business for many years to come.

Promoting cultural and ethnic diversity in the workplace should begin before you hire even your first employee. You need to be aware of its strength and the strength that can be brought to your organization by embracing it!

Cash Miller is an experienced entrepreneur and speaker who has spent over a decade as a small business owner. His years of experience in small business cover such topics as planning, management, marketing, human resources, ecommerce, and taxation. If you are looking for more information on this subject and others related to starting and running a small business you can visit his website at

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