Data in product management: 5 Things you must know as a product manager
In today's business environment, data has become a critical tool for decision-making and product management. By leveraging data and analytics tools, product managers can make informed decisions at every stage of the product development process, from ideation to launch. This allows them to create innovative products that meet customer needs and drive business success
Source | economictimes.indiatimes.com | ET Special
In today’s business environment, data has become a critical tool for decision-making and product management. Product managers rely on data to inform their decisions, from identifying market opportunities to developing product roadmaps. In this article, we’ll explore the role of data in product management and its impact on product development.
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One of the primary uses of data in product management is market research and analysis. In order to have a deep understanding of the market, the competition, and customer needs/wants to develop products that will differentiate their company from its competitors, product managers will gather data on market trends, customer behaviour, and competitive landscape through surveys, focus groups, and customer feedback. Data analysis tools can help product managers to make sense of this data and identify