Despite 80% Hearing Loss, Woman Quits Job To Make Sugar-Free, Keto-Friendly Desserts

Source | | Himanshu Nitnaware

Just like millions across the globe, Bengaluru-based Aarti Rastogi associates ice cream with joyous and memorable moments. For some people it’s family night outs, the end of examinations, new year’s eve, festivals, and other countless celebrations. For Aarti, it was the birth of her sister.

However, a diabetic gene also runs in her family, imposing many dietary restrictions on her. Aarti says her situation is similar to many Indians.

“Indians love desserts, which is evident, with the country being the diabetic capital of the world. It’s difficult to find a dessert that is great in taste yet safe for a diabetic person to eat, without causing sugar spikes,” Aarti tells The Better India.

The 42-year-old says that her family history of diabetes shaped her approach to conceive a range of dessert products with no sugar, no preservatives and artificial agents. With these, she launched Artinci in 2019.

‘My experiments with ice creams’

Aarti started her career in 2001 as an HR professional, but soon lost 80 percent of her hearing ability due to an unknown cause. “I was 23 years old when it happened, and had just started my career,” she recalls, adding that within the first three months of being in the profession, she knew she wanted a career in food, but had no clarity as to what the venture would be, or even how she would go about it.

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