rss.shrm.org | Nicole Lewis
Employers that are establishing upskilling and reskilling programs to support digital transformation efforts should make the most of the opportunity to drive employee engagement and career growth while also embedding a culture of continuous learning.
Belcorp has learned that lesson well. Belcorp, which produces beauty and personal care products, began its digital transformation efforts in 2020 when the COVID-19 pandemic shifted consumer purchases online for its three commercial brands—L’Bel, Esika and Cyzone.
Headquartered in Lima, Peru, Belcorp has approximately 7,000 employees and a network of more than 800,000 independent beauty consultants in 12 countries, including Brazil, Chile, Ecuador, El Salvador, Guatemala, Mexico, Panama and the U.S. The company’s main manufacturing center is in Colombia.
To accommodate the growing online demand, the company decided to ditch its Excel spreadsheets and other separate systems that stored customer information and adopt Perfect Corp.’s artificial-intelligence-driven platform and an augmented reality technology tool that analyzes customers’ skin and makes personalized makeup suggestions.
To start the process, customers register using an app and answer questions about their skin concerns, which product categories interest them (such as makeup or skin care) and what brands they prefer. Then, they take a selfie, and the AR tech offers product suggestions.
“By digitizing the customer’s experience with Perfect Corp.’s AI platform,…
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