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You Don’t Need to Be Steve Jobs to Be a Creative Thinker

Source |  |  BY:Alan B. Colberg

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “How do you encourage creative thinking in your organization?” is written by Alan B. Colberg, president and CEO of Assurant, Inc.

Insurance companies are not necessarily known for being hotbeds of creativity. The common assumption is that people in the insurance industry are deeply analytical and rational, and only passionate about cold, hard numbers. While this stereotype is far from true, some insurance professionals do fall into the trap of thinking that being creative is for other people, in other industries.


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