Guest Contributor

Do’s and Don’ts of Advertising a Small Business on Facebook

By | Zachary Weiner

If you have recently launched your own small business, advertising should be your top priority. Social media has now become an indispensable part of advertising a small business. Hence, using Facebook is an excellent way to advertise your small business.

Now, when it comes to advertising a small business on Facebook, you need to focus on certain specifics. For instance, you should make video ads by utilising a video maker like, track your engagement, post regularly, and many more. Now, let’s see some of these do’s and don’t of advertising your small business on Facebook in detail.

1. Utilise Video Ads

Did you know that the Facebook algorithm promotes video ads over other formats? Not only this but Facebook users watch close to 100 million hours of videos each day. 

With these odds, video advertisements are one feature that you cannot look over for small business promotion. There is a lot of scope for creativity and attracting more customers than ever before by using video ads.

Needless to say, it no longer takes a professional to create a good video ad. All you need is your phone camera for shooting and editing videos. You can take your customers on a behind-the-scenes venture. Then, tell them more about you and your products, or promote your business with a testimonial.

A good video ad should have elements that will hook your audience within the first few seconds. If you’re worried about investing too much time in video ads, you can always go for a video maker. It can assist you in creating impactful ads with minimal effort. 

2. Use A Variety of Designs

If you want a large audience of people to see your advertisements, you need to make them accessible for everyone. Most users watch Facebook advertisements on mobile. So, you need to ensure that your ads appeal to both desktop and mobile formats. Try to have proper orientations, which is possible with a video maker, when it comes to advertisement posts.

Also, the best way to do this is by designing separate ads for desktop and mobile users. Remember, before they engage with your products, what appeals to potential customers is how attractive your ads are.

So, not only should you pay attention to how well you sell your products, but also how your ads look. Don’t be shy while adding graphics or trying out new features on Facebook. It is also a good idea to add captions to video ads so that they are accessible for everyone.

3. Don’t Ignore The “About” Feature

Customers are less likely to buy your products if they have to go digging for information. Thankfully, the “About” feature of Facebook allows you to display important details like your contact number, location, website, etc. on the page top. 

So, it is essential that you make good use of the “About” feature on your Facebook page. When customers see your ads and click on your page, they will know where exactly to order your products. You can also include your operating days/hours, discounts, events, or keywords that will attract customers.

The “About” section, your profile photo, and your cover photo are the first things your audience sees when they view your profile. So, do not ignore them and make them as attractive and welcoming as you can. You can also use a video maker to create an engaging introductory video of your small business.

4. Track Your Engagement

There is no use of advertising on social media if you do not keep track of your engagement.  The number of users that like your posts, click on your profile, interact with advertisements will give you an idea of how many people you are reaching through your Facebook ads. This might seem like a huge task, but Facebook generates these insights for you. 

You might have already seen the “Insights” option on top of your business profile. The “Insights” feature lets you track your followers, likes, comments, shares, and audience activity. They also show how other similar profiles are performing. You can even download Facebook Insights for in-depth analytics.

5. Target Your Ads

One of the most useful features of Facebook business profiles is being able to target ads to the right audience. It might sound appealing to display ads for your small business to as wide an audience as possible but it can actually be counterproductive. 

Not only will this be a waste of your money, but it will also make your ads get lost in people’s timelines without being promoted by the Facebook algorithm. Moreover, make sure that you do not promote your ads too often as it can lead to a lower engagement with your posts.

While using audience targeting, make sure to prioritise the section of people who would be interested in your products rather than trying to convince a completely different group of people. The “Lookalike Audience” feature displays your ads to users with similar engagement.

6. Post Regularly

There is a fine line between keeping your audience engaged and spamming them. We recommend posting at least once a day to maintain a steady engagement with your audience. You can always spice up your content with occasional contests, glimpses into the production process, customer testimonials, and more content that will drive up engagement.

Also, hashtags are very helpful when it comes to attracting new people to your content. However, ads with too many hashtags are often pushed down by the Facebook algorithm. So, it is best to add only two to three relevant hashtags to your advertisements. 

Final Thoughts

In this day and age, advertising on social media is the most important and easiest way of bringing in new customers for your small business. However, you need to be strategic as well as creative when it comes to advertising your small business on social media platforms like Facebook. You should also utilise tools like a video maker, or engagement tracker to make things easier for you. Now that you know all the best tips and tricks for promoting your small business, sit back and enjoy a surge of customers that will love your products! 

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