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Class Takeaways: Humor is Serious Business

Five lessons in five minutes — learn how to make a sense of humor your superpower

By | Kelsey Doyle | www.gsb.stanford.edu

You probably intuitively know that a workplace that’s fun makes work more enjoyable. But is fun the enemy of a serious mission? It need not be, and in fact humor may have benefits you haven’t considered. Seriously.

Stanford Graduate School of Business Professor Jennifer Aaker and lecturer Naomi Bagdonas, designed the course Humor: Serious Business to help students develop an appreciation of the role of humor in the workplace. In this video with lecturer Connor Diemand-Yauman, they show why humor is, as Bagdonas puts it, “an under-leveraged superpower in business.”

Full Transcript: Humor is Serious Business

Jennifer Aaker: Hi, I’m Jennifer Aaker. I’m a behavioral scientist who spent my career studying what actually creates happiness in life versus what we think.

Naomi Bagdonas: I’m Naomi Bagdonas, I’m a corporate strategist who spent my career straddling the worlds of business and improve comedy, which was a wide straddle.

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www.gsb.stanford.edu
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