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Ecommerce companies step up diversity hiring for supply chain roles, ETHRWorld

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hr.economictimes.indiatimes.com | www.ETHRWorld.com

<p>Flipkart has increased women’s representation in the supply chain by 64% in the last two years, while Meesho is targeting 33% by March next year from 21% now</p>
Flipkart has increased women’s representation in the supply chain by 64% in the last two years, while Meesho is targeting 33% by March next year from 21% now

Ecommerce companies are making concerted efforts to fix the gender balance in the traditionally male-dominated supply chain roles.

From offering creche facilities, period leave, gender-balanced sourcing and women-only delivery and customer service stations to having partnerships with women’s campuses, companies such Flipkart, Amazon, Meesho and Jumbotail are wooing them with a variety of initiatives, recognising the hurdles in hiring women for supply chain roles.

Flipkart has increased women’s representation in the supply chain by 64% in the last two years, while Meesho is targeting 33% by March next year from 21% now.

“At Flipkart, we believe in the power of diversity as a catalyst for success,” said Prajakta Kanaglekar, vice-president of supply chain and customer experience teams.

Apart from comprehensive hiring initiatives, and hubs exclusively led by women, Flipkart has adopted localised hiring strategies, provided transportation and established creche facilities at 28-odd sites to address the challenges of hiring female employees in remote areas.

Its training initiatives, including Vidhyarthini (maximising awareness regarding supply chain roles for female B-School students), Disha (train-and-hire model for MBA students), Neev (train-and-hire model for…

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