The role of artificial intelligence (AI) in business has grown exponentially over the past few years. Its capability of carrying out operations automatically and deep learning skills have made businesses embrace AI-powered growth models.
In today’s dynamic business environment, the most common application of AI is in the customer experience domain through the use of bots and assistants so that teams can focus on critical business areas. The other major domain is human resources (HR), through the adoption of automation and AI, even in India.
With operations disrupted by the Covid-19 pandemic, HR leaders are adopting an employee-first approach to create an environment in which teams feel comforted and respected and where their voice is heard. A significant example is the use of AI to transform hiring by Appriffy, a Bengaluru-based technology startup. Appriffy uses AI to decipher data and approve candidates for hiring.
How AI is transforming HR
With the pandemic striking at the heart of business, HR departments must show maximum agility in upskilling teams, scaling up recruitment, onboarding talent and managing people through the use of digital infrastructure.
● AI in hiring: Combined with machine learning (ML), AI has eliminated the need to browse through thousands of applications.
● Better candidate experience: AI has made the hiring process smoother and faster, which has enhanced the candidate’s experience at every stage of the hiring process. This has further helped improve the quality and objectivity of recruitment.
● Overlooked candidates: The incorporation of AI models during the recruitment process has minimised the scope of worthy candidates being missed, thus reducing the burden of hiring managers.
● Employee experience: The integration of AI models has considerably improved employee experience by automating routine tasks, delivering smart and advanced business analytics, and eliminating human error, thereby allowing a better work-life balance.
What businesses should do
A large number of young people are being added to the workforce every year. According to a study by TeamLease and Just Jobs, India has the largest heterogeneous youth cohort of 371 million, with close to 3.5% of them joining the workforce annually. So, it has become difficult for employers to manage all candidates, ensure skill development, and conduct training, highlighting the need for a solution.
● Skill development: Employers can upskill the workforce through software integrated with AI capabilities, which can significantly develop critical analytical skills in staff. To upskill our teams, we launched the iMerit Learning Academy with a focus on topics such as communication, comprehension, culture and confidence. The academy aims to create a technology-propelled organisation, further ensuring job creation and income stability for women and youth from underserved backgrounds while keeping skill development at the forefront.
● Communication: With the market crowded with talent, it has become difficult to avoid overlooking candidates and choose the right one. AI can help hiring teams manage candidates through clear, consistent and immediate communication. To facilitate effortless hiring, iMerit leveraged Greenhouse.io, an applicant tracking system. It is integrated into iMerit’s career page and streamlines hiring by managing candidates across departments.
● Scalability: Companies must optimise tasks to achieve goals while not compromising on the quality of work if they wish to retain customers. To ensure work quality, employers can consider workflow management systems to optimise tasks, and scale business operations. To facilitate work quality and scalability of projects, iMerit launched the People Platform (iMPP) – built upon a continuous integration and deployment infrastructure, the platform enables skill matching and scheduling processes to equip employees with the tools and processes required, whether there are ten people or a thousand people. People Platform enables AI teams to dynamically ramp up the annotation workforce to meet the needs of the data pipeline. It is complemented with iMerit One, a proprietary Learning & Development platform that ensures the proper skilling and expertise is applied for AI projects. A customized training and skilling programme creates a dedicated annotation workforce to specifically meet the unique needs of AI projects.
The inclusion of AI models has reduced the need for on-site working, presenting an opportunity for employees to work through hybrid modes. AI is further shaping the HR landscape by making skill development easier. With it, HR leaders can improve employee policies and deploy a people-centric approach to create a workforce of the future.
The author, Anirban Roychowdhury, is VP of HR at iMerit.
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