By Meenakshi Jadhav
The deluge of digital tools and technologies into our lives has made the world more data-driven than ever. In fact, businesses across various sectors have realized its potential, and thus are striving to make the most of data, to innovate their existing product and service portfolios. However, using a data-driven approach to enhance business operations also means better human capital management and employee experiences at the workplace. So, how does a company augment employee experiences by leveraging data?
There are a lot of factors that businesses should keep in mind when it comes to improving employee experience, and it should start with the hiring process and continue throughout an individual’s journey in an organisation. For instance, working environment – both online and offline, inter-personal relationships, technology support, achievements, commuting time, and the list will go on and on. No company is perfect, but the one that takes care of most of these aspects turns out to be superior to its peers and enjoys success in the form of long-standing loyalty, greater employee satisfaction, enhanced efficiencies, and eventually higher revenue levels.
Here’s how businesses can leverage data and ensure a better employee experience:
Start with recruitment
Companies can make their recruitment strategies more data-driven to get detailed insights of candidates in terms of skills, areas of interests, creativity, innovative thinking, decision-making power, leadership capabilities, etc. By analysing multiple data points, especially from the candidate’s social media profiles, and asking them relevant questions during the interviews, will help employers gauge how efficient these individuals are, what’s their potential, and whether they are fit for a particular role in the organisation.
Better professional development opportunities
Once an employee is recruited, it is the responsibility of the employer to keep upskilling them by providing them with better and more engaging on-the-job learning opportunities. Doing so through thorough data analysis will give them a clear picture of an individual’s strengths and weaknesses, while also highlighting where they should improve. Accordingly, employers can create customizable and personalized learning solutions for each of their employees, and make sure they are equipped with the right tools to meet the evolving needs of the business.
Enhanced decision making
Following a data-driven approach can help leaders make informed decisions. When they can read through the on-going employee journey, it becomes easier to fix problems and boost engagement, wherever required. This strategy also helps promote transparency and ensures faster decision making in real-time, so that employees can make necessary corrections in their functioning, and become more productive without any hassles and delays.
A data-driven process to analyse employees and accordingly command them to make changes, won’t work unless you practise empathy by patiently listening to your employees. Remember, there is a huge difference between sympathy and empathy. As a responsible employer, you must choose the latter by giving your employee a helping hand when in need, instead of merely showing your sympathetic side to them. When you empathize with your employees, understand their problems, and then try to solve them, it makes them feel cared for, cherished, and motivated to perform better. You can make this process more effective using the available data and making informed decisions through it.
Last but not the least, employers must train their HR people who actually have to use the modern data-based tools to execute changes. These individuals need to be data-savvy in order to create strategies and implement changes efficiently. After all, it is in the hands of these people to ensure employees get an experience, which is aligned with their needs, encouraging them to be more productive in their respective domains and eventually generate better results in the process.
As the world advances, workplaces need to be at par with this evolution. Hence, ensuring enhanced employee experience is the need of the hour, without which an organisation can’t sustain and outshine its competitors.
The author, Meenakshi Jadhav, is HR Head at TCL India.
DISCLAIMER: The views expressed are solely of the author and ETHRWorld does not necessarily subscribe to it. ETHRWorld will not be responsible for any damage caused to any person or organisation directly or indirectly.