Source | www.fastcompany.com | PETE DAVIES
Not all roads lead to the perfect career. That’s why it’s called a career journey, with twists and turns and likely many lessons learned along the way. How you embraced the journey is what matters to potential employers: the skill sets you’ve developed, how you’ve navigated change and overcome challenges.
Your LinkedIn profile serves as a digital and visual representation of this journey and your unique personal brand. Capturing your professional experience in one place helps you best represent yourself and tell your story. Your LinkedIn profile can be your ticket to a variety of new opportunities like partnerships, jobs, volunteering, or new business.
It’s always a good time to think about how you can spruce up your LinkedIn profile. Here are a few suggestions to make it shine.
TELL THE WORLD WHO YOU ARE AND WHERE YOU WANT TO GO
It sounds simple, but start with your profile photo. Profiles with a photo get seen 21 times more often than those without. Your profile photo should be professional yet approachable, giving people a true sense of your personality. And, don’t forget to add a background cover photo that supports it and works with the story you are sharing about yourself.
Equally important is your summary. Your summary is the first section people visit to read about you when visiting your profile, and it’s worth taking a little extra time to capture your professional strengths and unique capabilities. Don’t put too much pressure on yourself though. Try to sum up your experience in about 40 words, and think about keywords relevant to future job opportunities to help you be found.
Recommendations from professors, alumni, managers, colleagues, and even direct reports help validate what you’re saying about yourself and helps people understand a little more about what you’re like to work with. Whether you’ve been working for a few days or a few decades, don’t be afraid to ask for one and perhaps offer one in exchange.
Finally, location, location, location. Adding your home-base city makes you up to 23 times more discoverable in searches, making it even easier for you to be connected to your next opportunity or to be found by an old friend or colleague.