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Five Things Never To Say In Your LinkedIn Headline

Source |  Forbes : By Liz Ryan

Your LinkedIn headline is a big piece of your branding. You can use your current job title as your LinkedIn headline but many people choose to brand themselves in a more individual way.

Here are three LinkedIn headlines to get you thinking about your own headline:

• IT Project Manager Specializing in Finance/HR Integration

This LinkedIn member already knows what s/he wants to do professionally and doesn’t have time to waste talking to people about opportunities that don’t mesh with his or her interests.

• Counselor to At-Risk Teens

This LinkedIn member has worked full-time, part-time and contract gigs and always has private clients on her schedule. She keeps her LinkedIn branding fairly broad but not so broad that when people see her LinkedIn profile, they can’t figure out what she does.

 • HR Manager Focused on Recruiting

This LinkedIn user has done every kind of HR there is, but he doesn’t want to show up on LinkedIn as a person who say, “I can do everything!”

He has learned that managers have specific kinds of Business Pain. Recruiting is something that not every HR person can do, and this LinkedIn member is a good very good recruiter, so he emphasizes recruiting in his headline.

Here are five things not to say in your LinkedIn headline. These are poor branding choices for the reasons shown:

• “Award-winning,” or “Nationally Recognized”

• “Experienced, “Savvy” or “Strategic”

• Commas and Slashes

• “Change Agent” or “Problem Solver”

• “Multi-Skilled Business Professional”

When you tell us in your LinkedIn headline that you won an award or that you’re Nationally Recognized (or Globally Acclaimed, World-Renowned or Famous) you’re already grovelling, before we’ve even met!

It’s a very poor branding choice to praise yourself. We want to hear about what you love to do and are passionate about. Then we might be interested in learning about who else (apart from you) thinks you’re good at your job.

To begin your headline with your award-winning status tells  us that you are a bit insecure about your credentials. Everybody has had some kind of external acknowledgment at some point (or at least, everybody deserves to). Before you tell us what the world thinks about your work, tell us what your work is!

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