Source | Quartz India
In September 2014, Apple launched the much-awaited iPhone 6 and iPhone 6 plus. The new phones were launched in 10 countries, including Hong Kong and Singapore in Asia, on the same day. But as has been the case for over a decade, Apple neither launched the two devices in India nor announced a date by which the smartphones would be made available in the country.
India was definitely not high on Apple’s radar till a few years ago. “I love India but I believe that Apple has higher potential…in some other countries. That doesn’t mean we’re not interested in India—we are. We’re going to continue putting some energies there, but in the intermediate term there will be larger opportunities elsewhere,” Apple CEO Tim Cook said in July 2012.
Until recently, Apple was just playing in the premium smartphone segment in India, which is around 4% of the overall market as per some estimates. Now, the company desperately wants to sell more affordable, refurbished phones, which would drastically improve its sales in a price-sensitive India. So far, it has failed to get an approval for the same from the government.