From earning Rs 20 daily to building a Rs 40 crore turnover jewellery brand, this Class 10 dropout shines like a jewel

By | Bilal Khan |

Chinu Kala left home at the age of 15 with just Rs 300 and a bag of clothes after an argument with her father.

She spent the first night at a railway station.

Later, she became a salesgirl making Rs 20 daily, then slowly climbed the ladder, and eventually built Rubans Accessories, a Rs 40 crore turnover fashion jewellery brand.

The jewellery brand she started from a 36 sq ft kiosk in a Bengaluru mall in 2014 which had grown to five stores by 2018 with a turnover of Rs 3.34 crore became an online brand during the Covid lockdown and registered a phenomenal growth.

“So far we have sold one million pieces of accessories,” says Chinu, who has come far from the days when she shared a dormitory with 25 other women in Mumbai while making a living as a salesgirl.

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