Source | economictimes.indiatimes.com | Brinda Sarkar, ET Bureau
Gaming companies like Zynga, SuperGaming, Gamestacy, now.gg, and Gamezop are focusing on hiring more women to make sure their workforce reflects their consumer base as the number of female gamers has increased exponentially since the onset of the pandemic.
They are hiring women in teams working on game design, quality assurance, game development, and product management.
“More than half of the players who play our mobile and casual games are female, and that needs to reflect in our workforce as well,” said Bhavna Talwar, senior director – HR at Zynga.
The US company, which has about 600 employees in India, is focusing on a two-tiered approach: inspiring female students to consider the gaming industry as a career by pairing them up with game designers and developers within Zynga for mentorship, and engaging with female techies through hackathons and gaming networks.