Hr Library
Trending

The Importance of Learning from the Competition

Uncovering why you want to start a business or what kind of business you want to start can be as easy as finding something you enjoy and not wanting that to end

Source | www-entrepreneur-com.cdn.ampproject.org | Emily Washcovick

Uncovering what kind of business you want to start can be as easy as finding something you enjoy and not wanting that to end. That, of course, is where the “easy” part ends, but it’s the story of how James Morro started Urban Kayaks in Chicago. It’s his and his partner Aaron’s dedication to operations, and creating the best experience possible that has allowed them to thrive in a very competitive marketplace. 

In 2011, Urban Kayaks opened, and that first day, they sold over 8,000 kayak rides. For those of you not familiar with Chicago, the city is built around a river, and in recent years, the Chicago Riverwalk itself has been developed to add a walking path as well as restaurants, shops, and activities—kayaking being one of the most popular. 10 years ago, when they were initially analyzing the competitive landscape, James and Aaron knew they would have to elevate the experience to stand out from their competitors. 

If you’re in the experience business and looking to enter an already crowded market—especially one that is primed to become even more crowded—it’s important to identify the unique elements that you’ll bring to the table, the ones that will improve upon the experience that already exists. 

A big part of that for James’ team is the customer service from start to finish. It’s their job to make sure people have a great time, and they take it very seriously. “It’s not just the tour guide who delivers the tour who is responsible for whether or not someone has a good time. The process starts with the person who answered the first  or phone call. It’s also about the person who helped them put their life jacket on, the person who told them where the restrooms were.”

Click here to read the full article

Source
www-entrepreneur-com.cdn.ampproject.org
Show More

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button