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GenZs and the influencer market: Using social media to build business empires

Source | | Riya Tandon

Curious/nosy relatives: What are your plans for the future – doctor, engineer, teacher… ?

Tech-savvy GenZ: YouTuber, blogger or social media influencer.”

The difference in ideologies is quite evident, right?

While this clichéd question or the way it is asked has not changed a bit over the years, the aspirations of GenZ sure have.

The career paths for the modern-day generation are no longer traditional and a major credit for it goes to the evolution of the internet. With just a click of a button, we can do the things our parents could barely imagine in the ’80s, ’90s or even during the early 2000s.

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