Source | LinkedIn : By Chris Ng
A Jobvite study found that employee referrals have the highest applicant to hire conversion rate with 67% of employers and recruiters saying that the recruiting process was shorter. But how do you get a referral from someone in a company where you have no 1st-degree connections?
There are two ways you can go about in doing this. One is by cold messaging/emailing people who work at the company, and the other is by finding someone in your network who knows someone else in that company. Essentially, finding a 2nd-degree connection where your mutual colleague is willing to introduce you to the other person.
But before we get into how to ask for a recommendation or a referral, you need to do your due diligence regarding the company and the role you are looking for in your next play.
5 Gripes Referees Have With Referral Seekers:
- Cold referral seekers
- Not serious about switching roles
- Not inquiring about a particular position
- Being demanding
- Asking what the trick is
1) Cold referral seekers
No one likes getting messages from someone we do not know asking for a favour. It is generally a bad idea to come out of the blue and ask a person for a referral when they have never worked with you professionally. A bad referral would prove detrimental to an employee’s reputation in the company, which is why there is quite a hesitation towards referring someone whose skills you cannot vouch for (also, is it really a referral if you do not even know that person?).
Instead, try to find mutual connections to bridge an introduction towards the referee. Otherwise, show that you are interested with specific examples rather than buzz words and rote messages.
2) Not serious about switching roles
Asking someone to take time out of their day to help you get a job at their company is a big ask. Even for a colleague, you have worked with in the past, this is a cumbersome process at most companies. If you end up making it to the funnel make sure to update your referee on your status and if you found out any deal breakers that would deter you from joining their company. Keep in mind, especially for millennials, where you work can be your identity so be sure to do so tactfully.