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Google CEO wants co-ordinated rules on artificial intelligence

Sundar Pichai speaks at think-tank in Brussels just weeks before EU is due to unveil its plans for regulations


Brussels — Alphabet’s CEO has urged the US and EU to co-ordinate regulatory approaches on artificial intelligence (AI), calling their alignment “critical”.

In a rare public speech in Brussels on Monday at an event hosted by European economic think-tank Bruegel, Sundar Pichai, who is also CEO of Google, said “there is no question in my mind that artificial intelligence needs to be regulated”, but that “we don’t have to start from scratch” with entirely new rules in some cases.

His comments come weeks before the EU is set to unveil its plans to legislate the technology, which could include new legally binding requirements for AI developers in “high-risk sectors”, such as health care and transport, according to an early draft obtained by Bloomberg.

The new rules could require companies to be transparent about how they build their systems.

While in Brussels, Pichai was also due to meet Margrethe Vestager, the competition chief responsible for more than €8bn of antitrust fines levied against Google. In addition to competition, she now also oversees the bloc’s digital policies, including the plans to legislate AI.

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