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Great Companies Embody Their Core Values, Here’s Why

Source | | Gifford Thomas

I read “an article about President Kennedy visit to the NASA space center in 1962 when the President noticed a janitor carrying a broom. The President interrupted his tour, walked over to the man, and said, “Hi, I’m Jack Kennedy. What are you doing?” The janitor responded, “I’m helping put a man on the moon, Mr. President. The janitor truly felt he was a valuable part of something bigger than himself, and his attitude created a feeling of self-confidence in his mission. He wasn’t merely a janitor; he was a member of the 1962 NASA Space Team! That conversation depicts the janitor’s understanding of NASA’s mission and the importance of his contribution aligned with the company’s core values perfectly.

Values are very, very important to the development and operation of all companies regardless of the sectors. I read an article by Carmine Gallo named “People with passion can change the world,” and in that article, it referred to Steve Jobs’s return at Apple in 1997 after a 12-year absence.

With the company running out of cash and close to bankruptcy, Jobs held a staff meeting. In that meeting, Jobs indicated to his staff that Apple is not about making boxes for people to get their jobs done, Apple is about something more, at the core, we believe that people with passion can change the world for the better.

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