By | Patanjali Pahwa | Mumbai |Business Standard
Hyperlocal grocery delivery app Grofers has reportedly shut down operations in nine cities. According to reports, the company will no longer deliver to Bhopal, Bhubaneswar, Coimbatore, Kochi, Ludhiana, Mysuru, Nashik, Rajkot and Visakhapatnam.
The firm had launched a big television campaign in November 2015, hoping to get more traffic to the site, but the demand petered out in December.
The nine cities, a source said, were not bringing enough orders to sustain the push. The source added the company had started operations in these cities to avoid “disappointed customers” who would download the app after seeing the advertisements and get no service. “We thought they may give the app a bad rating, which would damage the reputation.”
Employees in these cities have been offered jobs at other centres, “which have been doing good business”, the source added.