Source | economictimes.indiatimes.com | Debleena Majumdar
Seth Godin once said, “Marketing is no longer about the stuff you make but about the stories you tell.”
How true is that today?
Vedanarayanan Vedantham (Veda), Marketing Leader at Microsoft, may answer it well.
Veda’s biggest learning in Marketing is that successful marketers even today do live up to Seth Godin’s quote. Here’s how: