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Happy New Year’s Eve? Many Business Owners Think It’s The Worst Night of The Year. Here’s Why — And What I Told My Clients to Change Their Minds

The New Year's Eve blues are real for some business owners, but the countdown to the new year doesn't have to evoke feelings of dread with this simple three-step plan

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For most people, New Year’s Eve is a big night of celebration, a chance to end the holiday season with a bang, a time to reflect on the year before and to make resolutions about the year ahead. But unfortunately, for some of my clients, New Year’s Eve is not a celebratory occasion. Some would even regard it as the worst night of the year. But, why?

“Because every year I’m reminded that New Year’s Eve is the end of the year,” one client recently told me. “Which means having to start again at the beginning.”

Despite all the reports of an economic slowdown, the fact is that most of my clients had a pretty good 2022. But none of them will say that it came easy and this year was particularly hard, what with higher inflation, rising interest rates and continuing economic challenges. But they battled and hustled and worked hard to make the year a success. So what’s their reward at the end of the year?

They get to do it all over again. Yay! All of our prior accomplishments were short-lived. They’re already in the past. They’ve been wiped clean. January 1st sets everything back to the beginning. And for many business owners, the future is uncertain and unsettling. That’s why they hate New Year’s Eve.

But it doesn’t have to be this way. If you’re like many of my clients and dread the beginning of a new year I’ve got a way for you to ease your concerns: forecast. Ask yourself this question on December 31st: Do you know what your cash will be on March 31, a mere 90 days from now? If you can reasonably predict your future cash, then won’t feel a little less uncertain about the future?

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