Source | Fortune.com | BY:RYAN HARWOOD
The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: How do you encourage creative thinking within your organization? is written by Ryan Harwood, CEO of PureWow.
If you’ve ever been at the helm of a startup, you know that creativity is what keeps you afloat. Those first few years are about solving problem after problem. And problem solving at its core comes down to how creative you can get. When you’re small and scrappy, it’s especially important for everyone to have unique ideas. But your leadership has to foster thinking that is outside-of-the-box, original, and resourceful. Otherwise, you won’t survive.