‘Hire the Best People and Then Get Out of Their Way’: Good American CEO and ‘Shark Tank’ Star Emma Grede Talks Management, Navigating Outside Noise, and Why You Should Always Stick to Your Mission
"There are a lot of people who have great ideas," Grede says. "There are only a few who can take an idea and turn it into a $100 million business."
By | Entrepreneur Staff | www.entrepreneur.com
Good American CEO Emma Grede launched the brand alongside business partner and pal, Khloe Kardashian in October 2016. What started as the largest denim launch in history (the brand famously sold $1 million worth of product in one day), has gone on to become a fully inclusive fashion line with hundreds of millions in sales.
Grede is also involved in several other brands including being a founding partner of Skims, alongside Kim Kardashian, which just doubled its valuation to $3.2 billion, and Safely, a green cleaning brand.
But when she isn’t launching and running companies, she’s investing in entrepreneurs on ABC’s Shark Tank, now in its 14th season, and enjoying life at home in Los Angeles with her husband, Swedish entrepreneur Jens Grede, and their four children.
“Being on Shark Tank has made me one of the favorite moms at school!” Grede tells Entrepreneur. “I had no idea how many kids watch Shark Tank. My child said his friends think he’s lying that I’m on the show.”
Here, Grede talks to Entrepreneur about her life as a CEO and what we can expect on Shark Tank this season.
