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Hiring, retention and talent trends, ETHRWorld


hr.economictimes.indiatimes.com | www.ETHRWorld.com

Highlights

  • While recruiting sales talent, L’Oréal India’s first touch point is the pre-placement engagements on campuses across the country.
  • Tata Consumer Products doesn’t restrict its hiring from just the FMCG industry, with regard to sales candidates.
  • Bikano has its first preference for candidates with a background in the same business, specifically within the FMCG sector.
  • Tata Consumer Products’ annual voluntary attrition in its frontline is 15 percent and in its managerial sales, attrition is 8 percent.
  • Bikano at present experiences an attrition rate of 25 percent of sales professionals.

<p>Bikano hired about 300 sales people in 2022-23, and is planning to hire about 1200 sales people in the current financial year.</p>
Bikano hired about 300 sales people in 2022-23, and is planning to hire about 1200 sales people in the current financial year.

Sales is a fast-paced, high-stress job that has an unpredictable environment. Though working in sales may provide flexibility and control, which one cannot see in many other professions, many a time pressure to perform and meet targets starts taking a toll.

According to a survey by Thrive Global, as also reported in an ETHRWorld story recently, 67 percent of sales professionals agree or strongly agree that they are close to experiencing…


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