By | Nir Eyal
In Hooked, Nir Eyal reveals how successful companies create products people can’t put down – and how you can too
‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup
‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather
Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014
‘The book everyone in Silicon Valley is talking about’ Boris Veldhuijzen van Zanten, founder of The Next Web
