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How a former video game designer reprogrammed employee benefits

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You’d be hard-pressed to find a story quite like Harry Gottlieb’s in the HR industry.

A self-taught filmmaker after graduating college, he went on to found software house Jellyvision and soon after developed its smash hit CD-ROM trivia game, “You Don’t Know Jack.” The game’s combination of wit, humor and both highbrow niceties and pop culture earned it an established place in the 1990s computer gaming community.

Fast-forward 20 years: Gottlieb’s no longer making games, but he’s not finished making dense subjects more fun. Today, Jellyvision is re-writing the script on benefits enrollment and communication with its software platform, ALEX.

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