How a model turned jewelry shop attendant built a Rs 27 crore turnover jewelry brand

By | Shyla F |

Born into a joint family in Kolkata that was into truck transport business, Anand Kulthia had a comfortable childhood growing up in their ancestral home at Central Avenue.

But around the time he finished his graduation in 1997, his father was defrauded of his share in the transport business and Anand’s family that included his parents and three sisters were suddenly left with no source of income.

How young Anand took up small jobs to support his family and learned the jewelry business working at a small jewelry shop and later became a jeweler himself is an inspiring story of rags-to-riches.

In 2001, Anand started his jewelry business with his savings of Rs 50,000, making gold and diamond jewels with the help of artisans in Kolkata and selling it to retailers in different cities like Raipur and Jaipur.

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