How AI can complement a ‘back to basics’ approach

Artificial intelligence is now a top consideration among employers and talent acquisition professionals, but organisations should also ensure they have the basics right when it comes to recruitment.

In this exclusive interview with Personnel Today, Cornerstone’s UK regional director for account management, RPO and Recruiting, Andrew Brown, reveals the top talent acquisition trends Cornerstone has observed among its clients, including the desire to invest in artificial intelligence.

However, with many employers still struggling to source and retain talent, Brown says organisations still need to ensure they have a strong employer brand and a clear understanding of their candidate experience.

He encourages organisations to “go back to basics” before they rush into investing in AI.

“The things candidates are looking for are so different to what they were three or four years ago – we’re talking about sustainability, EDI, development pathways. These are really important to candidates, and too often than not when organisations are struggling to find the right level of skills or the right people to bring into their organisation, things like employer brand haven’t been addressed for a while,” Brown tells Personnel Today’s HR and wellbeing editor Ashleigh Webber.

“Let’s make sure we’re doing the fundamentals really well, and if we get those right then we can absolutely explore what else is out…