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How Are You Measuring Your Success in 2022? Here Are 3 Lessons to Remember When Measuring Success

Let's reflect on a rollercoaster year for startups. What should the real measures of success beyond short-term revenue be? How important is it to build a sustainable business during difficult economic times?

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2022 has been wild. When I think back to this time last year, it feels like a lifetime and a whole business cycle has gone by. In December of 2021, the economy was roaring, investments were soaring, and 2022 revenue forecasts were ambitious.

But as this year ends, like many of you, I am taking stock of a year ending very differently than it started. And because I run a startup company, I am thinking about year-end revenue. But I’m also thinking about how I measure success at the end of a very turbulent year and what it means to build a company for long-term growth and sustainability.

It’s an age-old practice to review annual accomplishments, dissect challenges and analyze lessons learned to inform growth areas for the coming year. But at the end of 2022, it’s particularly important to consider what success looks like. Is it short-term revenue at the expense of everything else? Or are there other ways to think about and measure success? 2022 taught me a few lessons on this front, and I’d like to share three of those and challenge other business owners to think about their measures of success.

Lesson 1: Celebrate the Wins

This year has been a rollercoaster for my business, and I’ve heard the same from many other entrepreneurs. And while it’s easy to spot the “downs” and be shaken by those disappointments, being on a rollercoaster also means there were “ups.” It is crucial to look for those when you are measuring your success so that you are also looking for places in your business to double-down and reinvest.

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