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How Do We Use Artificial Intelligence Ethically?

By | Bernard Marr

I’m hugely passionate about artificial intelligence (AI), and I’m proud to say that I help companies use AI to do amazing things in the world.

But we must make sure we use AI responsibly, so we can make the world a better place. In this post, I’m going to give you some tips for making sure you apply AI ethically within your organization.

1. Start with education and awareness about AI.

Communicate clearly with people (externally and internally) about what AI can do and its challenges. It is possible to use AI for the wrong reasons, so organizations need to figure out the right purposes for using AI and how to stay within predefined ethical boundaries. Everyone across the organization needs to understand what AI is, how it can be used, and what its ethical challenges are.

2. Be transparent.

This is one of the biggest things I stress with every organization I work with. Every organization needs to be open and honest (both internally and externally) about how they’re using AI.

One of my clients, the Royal Bank of Scotland, wanted to use AI to improve some of the services they provide to their clients. When they began their initiative, they were (and continue to be) transparent and clear with their customers about what data they were collecting, how that data was being used, and what benefits the customers were getting from it.

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