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How I Built a Sales Funnel That Generates Over $80 Million

Improve your sales funnels for more conversions with these marketing tactics


The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team or a number of other factors, but I’d like to draw your eye to the bare bones of the operation — the sales funnel. A sales funnel is kind of like the skeleton of your marketing; it holds the structure of the customer journey, which takes them from the first point of contact all the way to purchase.

It is possible your leads are getting lost somewhere down the pipeline, and it’s your job to find out where and improve it. To save you the agony of not knowing where to start, I will line up some suggestions.

Over the last 24 years of doing business, I have vetted my own sales funnels, which generate an average of 2000 leads and seven figures in revenue every week. I share my sales funnel secrets with my clients, and I want to share them with you too! Here’s what I have learned:

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