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How Leaders Can Beat the Labor Crisis

No industry is exempt from the labor shortage

By | Christopher Tompkins |

By now, we’re all intimately familiar with the ongoing labor crisis, either because of the constant media coverage or because you or your company is feeling the effects first-hand. No industry is exempt from the shortage — employees and job seekers of all backgrounds have walked away from job opportunities due to burnout, low pay, being overworked and underappreciated, or just wanting a change of career. 

But in a high-productivity, high-stress line of work like digital marketing, losing one or more workers can mean missed deadlines and unhappy clients. An agency environment isn’t one where just anybody can walk through the door and excel. Once you’ve managed to cultivate a skilled and effective team, it’s in your best interest to keep it intact.

The labor shortage isn’t welcome here. So here’s how I’ve avoided it.

Be generous with your staff

My agency has been working virtually for the past 18 months, ever since the pandemic took off in March of 2020. While it hasn’t been the ideal working situation and has led to a variety of communication errors that wouldn’t have happened in the office, it was the best decision we could have made.

Being generous, allowing your team to work however they work best and kicking the rigid nine-to-five office structure to the curb has been a key factor in employee retainment. If you meet people where they’re at, they’ll usually meet you too.

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