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How TikTok is revolutionizing the music industry | Padmini Simhan | TEDxVCU

Source | YouTube | TEDx Talks

TikTok has influenced music in ways that the industry has never seen before. Its trending sounds of both new and older releases have the tendency to rank in the top US music charts, due to popular trends on the platform. Thousands of users use these different sounds, causing the song to go viral, and making it more publicly known. How do consumers feel about this change in the music industry? That is what I am here today – to explore and explain more about the consumer perceptions on TikTok reorganizing the music industry

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