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How To Begin Your Presentation with Simon Sinek

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Simon Sinek ( is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, described by TED as “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”.

He began his career at Euro/RSCG, an ad agency no known as Havas Worldwide, where he worked on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners.

As of January 2015, his talk “How Great Leaders Inspire Action” was number three on the list of the twenty most popular TED talks of all time. In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action”, and in December 2011, the book topped the list of best sellers for corporate America. He lives in New York and teaches a graduate-level class in strategic communication at Columbia University

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  1. cf 205: I've learned that when people pick up their phone in a conversation, they might be preparing the answer by looking up e.g. an image that will help them answering – often speed up answering as a good image "speaks more than a 100 words".

  2. What I have done is create a Project Management Database System that will push and track your initiative. It will also drive your current business to draw in more client base work for your new company and those that work for you. Pushing your career will never be easy if you do not have a application that you can control and expand whenever your customer base grows. Using Internet driven systems can cost a lot of money when first starting out. We at he Shephard Family Enterprise L.L.C. Business Administration and Information Systems Consultants will help you eliminate the over head and get you started.

  3. You left out the most important part. You say (1:25) "…that captures the idea that you're going to be presenting.". Well,,,, Who cares about what you're presenting? The first thing you need to do, is say why it's valuable. Don't assume that you have a captive audience. All presenters should know their audience, and have something to say. Otherwise, you're wasting everybody's time, not just yours.

  4. When I was in college we had to give presentation on topics related to our course. Whenever I used to present the presentation the only thing I used to keep in my mind was the presentation should be interesting, it should be understanding and at the same time not boring. I was surprised when I noticed not all my classmates focus on why they were delivering the presentation. I noticed this attitude even in my master's, especially those who were far more intelligent than me. The point is not to toot the horn of my capabilities but I wonder why people don't consider this fact. Had our teachers learned this and taught the same , I'm sure most of us would not be so fearful of presenting the idea.

  5. Honest opinion! Begining by stating your credentials and experiance is something callad building Ethos in classic rethorics, advocated by some of the greatest minds as Aristotle, and is ment to build credability towards your audience. Of cource, as a famous speaker like Simon, you already posses this, but if you're unknown people might not trust that you know what you are talking about. Love Simon's talks, but sometimes I think he is over simplifying very complex social interactions to create more interesting and persuasive speaches. Just my opinion though!

  6. A side point – A joke is merely a *form*, as is any communication. No one starts the joke with "And then the Irishman says "I'll have the Englishman on my back". To clarify, he said that because he was given a choice, the same choice previously decided upon by both the Englishman and the Scotsman, to which each in turn replied…". It is in the nature of speakers to give the best /largest/most obvious reason or argument first, then all the "smaller" qualifier points next. This can be a mistake. Keep your best argument for last – *it's your punchline*.

  7. Story telling is indeed a good way to start a presentation. It prompts people to listen and it makes it easier for the presenter to transition to his/her point.

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