Common problems experienced during brainstorms include groupthink, attendees joining without proper preparation, and work cultures that make people uncomfortable expressing ideas that feel too out there. Following brainstorming best practices can help companies consistently generate top notch ideas, while avoiding common brainstorming pitfalls.
If you’re feeling stuck trying to come up with an idea, consider changing up your environment by going for a walk. Spending time working in groups and by yourself is another strategic way to maximize creativity. Some people will even create a mood board of things that inspire them to help get the ideas flowing.
Alex F. Osborn, an advertiser who created the term “brainstorm” in the 1940s, developed 4 success pillars that can also be implemented to facilitate successful brainstorming. These elements, when coupled with other brainstorming wisdom, create a foundation for consistent, no-fail idea generation.
Check out the infographic below to learn how to brainstorm brilliant ideas: