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How to brand anything | Youri Sawerschel | TEDxEHLLausanne

Source | YouTube | TEDx Talks

The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand

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