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In today’s global economy, the prospect of expanding to international markets is an enticing one for many businesses. When a company hits its stride and achieves record growth domestically, going global becomes an obvious option for breaking through to the next level of development. In fact, rResearch suggests that 96% of the world’s consumers live outside the U.S., and up to 87% of U.S. companies believe global expansion is necessary for long-term success.

Discerning how to expand a business internationally requires an understanding of business operations in a multicultural context, since international markets vary in their consumer preferences and regulatory frameworks. With the right mindset and strategies for success, understanding how to do business overseas is within your grasp. As you develop your identity as a leader and business owner, you’ll master how to enter an international market.

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