By | Elaine Bennett
The present-day business world is incredibly dense and competitive. With things as they are, the companies that want to register on the mainstream raider need to double their marketing efforts and do their best to reach out to as many people as possible.
That brings us to another issue. Namely, the United States is currently going through a severe labor shortage so filling in the ranks with the professionals capable of meeting the intended marketing goals is, in itself, incredibly challenging.
Let us take a look then at a couple of tips and strategies that should help companies overcome these issues and get access to talents capable of producing necessary exposure.
Put an end to employee churn
If you want your marketing department to work at an optimal capacity, the first thing you need to do is to prevent employee turnover. To do that, you will, first and foremost, need to create a very positive corporate culture and align new talents with brand goals through a quality onboarding process. Also, be sure to offer competitive salaries, and well-thought-out and consistent bonuses, and take note of every effort with rewards and recognition. Other methods for keeping the existing workers on board include team-building events, sponsored family vacations, flexible work hours, and a good work-life balance.
Offer quality development and training program
Young professionals are looking for employment opportunities where they are able to ramp up their skills and set building blocks that will allow them to push their careers further. Therefore, one of the best ways to make your organization attractive to such professionals is to set up quality development and training programs that will grind these rough talents into the top-tier marketing professionals they want to become. Using the suggestions from the previous section and offering a quality career development program will keep these workers in your company even when they get enough knowledge to move on.
Leverage third-party services
Your marketing department always needs to work at 100% capacity. Looking for marketing staff must not be the factor preventing your organization from operating at an optimal level. Therefore, if you experience problems in this area, you should, for instance, look for a professional social media agency to lend you a hand. Such a move can even boost your recruitment efforts as well. Companies, providing such services have a lot of experience in the industry. Young professionals looking for employment will look forward to the opportunity to work with these seasoned professionals and learn a thing or two.
Build an inviting and authoritative brand
This option closely relates to the one we have covered in the first section. But this time we would like to point out that even despite your best efforts to establish an inviting corporate culture, the workers won’t be willing to join your ranks if your company doesn’t demonstrate sufficient authority in the industry or marketing sector. The best way to do that is to engage in a very serious blogging game and start putting out content that will demonstrate your company’s expertise. Aside from this benefit, this strategy will also start gathering your professionals interested in the industry but still not looking for a gig.
Start marketing the vacant positions
Most business owners still live under the impression that whenever some marketing positions end up vacant, people will immediately start coming to their doors to fill them in. Of course, in a market with such scarce labor, this is no longer possible. That s why, if you want to assemble your marketing team with optimal speed and efficiency you should start marketing vacant positions in a much more proactive manner. This includes all the traditional strategies you would otherwise use for reaching out to clients like SEO, paid ads, email marketing, content marketing, and consistent social media activity.
Ask employees and candidates for referrals
Last but not least, we would like to mention the referrals that are very rarely utilized but still present one of the most effective marketing strategies you can come up with. Namely, people are very inclined to believe the recommendations from their peers so the good buzz you get from your employees will definitely improve your clout in the labor market. On the other hand, inviting your workers to offer their suggestions for future hires may uncover some hot prospective talents that are not visible on traditional recruitment channels, are already employed, or still working out their professional chops.
We hope these couple of suggestions gave you a general idea about the strategies you can use to make sure your open marketing positions are filled in with optimal speed and efficiency. These days, the business arena has become incredibly hectic and competitive. Every day you spend without your marketing team working at the optimal capacity sets you farther and farther back. Do your best then to address this issue as promptly as possible. The tips we gave you should definitely nudge you in the right direction.