By | Max Azarov | www.entrepreneur.com
Every entrepreneur wants success: Unfortunately, its formula isn’t a copy/paste set of steps that everyone can follow. However, in my experience, there are a handful of winning strategies that any professional can apply, regardless of chosen industry.
1. Stand out with corporate culture, not just a strong product
Having a solid product is pivotal, of course, but it’s important to remember that riding the wave of an innovative and well-received product isn’t everything. It’s even common for such success to mask internal problems like poor organization, lack of quality management and a nonexistent work-life balance.
What’s better and more lasting is to make a true name for your brand by enforcing a flexible and people-first corporate culture. An excellent example of this is Fairchild Semiconductor, established in 1957. The company became a world-changing legend, one that laid some of the invention and approach foundations of Silicon Valley, but that was only possible because it shied away from the tight-laced, bureaucratic and relentless work ethic that was prevalent at the time. It attracted the strongest, brightest and most creative minds because it created a unique culture of passion and diversity, along with risk-taking. It also embraced a “work hard, play hard” mentality, one that likewise became a model for tech startups.