By | Jones McKenzie
Building awareness for your small business can be a complex process, but it should also be an enjoyable undertaking. It’s an opportunity to use your creativity and your passion for your business, helping you attract consumers who would benefit from the use of your products. Since consumers can’t buy the products they need from you unless they’re aware of your brand, it’s important to look for ways to increase your business’ public visibility. These suggestions can help.
Create a Brand Partnership
Whether you’re just starting your business or you want to grow an existing business, a brand partnership is often a good way of benefiting two businesses at once. For instance, if your business sells electronic devices, you might ask an area communications company to partner up on an ad campaign. Even though they may have an established base of customers, they may be looking for new ways to add to their MSP marketing efforts. Together, you can share advertising costs and pursue the same demographic groups. As a result, each business will expand its reach and grow public recognition as they save on costs.
Pay Closer Attention to SEO Content
Even though you may already be publishing blog posts regularly, you may not be seeing the best results if you’re not using SEO properly. When you take the time to add SEO to each blog post you create, you’ll raise visibility for your website, generate more traffic to your blog posts, and increase awareness of your brand. You should be including your keyword phrases in your blog post’s title and at least one of the subheadings within your blog post. The primary keyword phrase should also be mentioned within the first 100 words of your post. Try to include other phrases that are similar to your keyword phrase as well. Additionally, it’s important to remember that Google and other search engines can’t read images or video clips. If you share this type of content in your posts, be sure to add the keyword phrase in the meta description for each image or video.
Maintain Social Media Activity
In addition to sharing links to your blog on your social media pages, you should look for other ways to interact with your key demographic groups. Join social media groups and follow relevant pages to interact with others. When another user replies to one of your comments, be sure to respond to them and like their comments. This encourages them to interact with you more, and they may follow your page after a few more positive interactions. Other users will also see that you respond to users who interact with you and that will prompt them to follow your page as well. Consistent interactions of this type will help you grow your online following, which will lead to more users visiting your website.
Look For Opportunities to Appear as a Guest
You can gain access to other businesses’ followers and customers by appearing as a guest blogger on their sites. You should choose businesses that are related to your own business to ensure you’re reaching the same demographic groups. Similarly, you can also appear as a guest on podcasts to reach thousands of listeners at once. Since their introduction, podcasts have continued to grow in popularity, and many business owners have started to recognize them as important marketing tools. Whether you appear as a guest blogger or a podcast guest, be sure you have something interesting and relevant to discuss. A dull or random topic won’t get you invited back.
Go Local With Community Events
You should also look for opportunities to raise awareness for your business brand in your community. Participating in charitable events will raise awareness for your business in a positive light by establishing that you find social or environmental causes important. As you get involved in community events, people in your community will get to know you and your employees. You’ll also find that the opportunity to connect with other business owners is rewarding in its way. More local consumers will find out about your business through these events as well. Many small business owners find that there are limitless benefits to getting involved in community causes.
You’ll find that some of these suggestions work well for your business, while others may not be as effective. Through a process of trial and error, you’ll find what types of marketing garner the best results for your business. You can use that knowledge and your experience in marketing to create a campaign that will help you grow a positive and widely recognizable brand image for your small business.