Guest Contributor

How to Improve Sales in Your Company and Increase Profits

By | Samantha Higgins

The survival of your business depends on the volume of sales you make. Finding new customers to purchase your product is important in increasing your profits. If you want to boost sales, you must come up with strategies that can help you reach your target audience. If you have been struggling with getting new customers, the tips, techniques, and strategies below will be of much help to you.

1. Remember People Purchase Benefits

When coming up with a business idea, you must have in mind a problem you want to solve. People want products that can solve their problems, products they can benefit from.

So, after designing a good product, list down all its benefits, and then use those benefits for marketing the product. If possible, you can demonstrate your potential customers how the product can benefit them.

2. Understand Your Clients

You can only increase sales if you understand who you are selling to. Which group of people are likely to purchase your products? What’s their age group? Are they females or males? What’s their level of income? Are they educated or not?

The answers to these questions can guide you on how to design your product, package it, and even price it. If you don’t understand your potential customers, you can’t make any sales.

3. Develop a Competitive Advantage

A competitive advantage differentiates you from your competitors. The product you are dealing with might already be in the market, and your potential customers might already know it.

However, the way to present it to them might make a difference. Approach your sales from a different angle that may make the customer feel like your product is superior to what is in the market. For example, you can create a unique and appealing packaging that makes your product stand prominently from the crowd.

4. Use Social Media for Marketing

Over 50% of the world population uses social media. This is because the internet and mobile devices have penetrated even to the remote areas of the world. Today, about 5 billion people use the internet. This is a big market that you can’t ignore.

The advantage of social media marketing is that you don’t have to spend anything. For example, you can create a Facebook business page and start using it as soon as you are done creating it. You can also create profiles on Twitter, Instagram, LinkedIn, etc. and use them for marketing.

Social media marketing leads to more qualified traffic and gives you many channels to reach your potential customers. Social media also allows you to advertise using text, images, and video.

5. Cold calling

Cold calling is another technique you can use to improve sales, hence your profit. In this strategy, you can create a list of potential clients together with their phone numbers. You can then choose an appropriate time to call them and deliver your sales pitch. This is a hard and frustrating process, but it can yield some fruits.

Some clients may put you off right away, some may switch off their phones, while others may even warn you never to call them again. So, you need to prepare yourself psychologically before you make any call. Also, try to maintain your cool even if your potential customer is rude. Choose your word well so you can deliver your brand message.

6. Correct Pricing

Pricing your product is a big challenge if you want to sell something that’s already in the market. You may want to set low prices, but this may affect your bottom line. So you have to research what your competitors are charging so you can set your prices within a reasonable range. Maybe you can think about offering discounts to attract customers.

7. Work on retaining the customer you’ve attracted

Getting customers isn’t easy. That’s why once you get them, work hard not to lose any of them. Find ways in which you can keep them happy, so they don’t look elsewhere, even if it means cross-selling. You can offer your loyal customers some rewards, give discounts for repeat purchasers.

You can also come up with a reward system in which customers earn points as they shop. They can later redeem these points in the form of cash or shopping vouchers.

Final Word

Sales are the lifeline of your business, and it’s the only way businesses make profits. Using the strategies above, you can boost your revenues and, in turn, your bottom line. You should also learn presentation skills so you can easily entice your potential customers to consider your product.

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