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How to Improve your Skills in Storytelling with Data

Source | | Manpreet Randhawa

Data-driven stories drive change by engaging the audience and helping them comprehend what they previously could not. If you don’t tell the story in a compelling way that resonates with your audience, then it is highly likely that no action will be taken. That means all your hard work in collecting, cleaning, and analysing data will be a waste of time. How do you ensure that the way you present your analytics results in action?

Cole Nussbaumer Knaflic joins David Green on the Digital HR Leaders podcast to discuss the importance of data storytelling in People Analytics. Cole honed her skills in Google’s fabled people analytics team and now helps people and organisations become better at storytelling with data, making sense of data, and weaving them into compelling stories that drive action. You can listen to the full episode here.

This episode is a must listen for anyone in a workforce or people analytics role, HR business partners and indeed any HR or business professional who has to communicate data as part of their role. 

Understanding the principles of data storytelling is key to ensuring that any analysis or insights you generate are communicated effectively to your audience or stakeholders, so that they understand your recommendations and take action. In this extract Cole outlines three important tips to really help you create compelling stories that drive actionable outcomes.

1. Be Specific with your Audience

The first tip Cole shares is to be specific with your audience and ensure that all of the content you create is designed with your audience in mind. Cole explains that in many situations, stories are designed for us by us rather than designing them with our stakeholders in mind.

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