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How to KIS your customer and increase sales?

By | Prabodh Deolekar | Enterprise Account Manager, Life long Learner, Blogger, Trainer, Startup enthusiast, Passionate to solve B2B sales problems using content and technology

How to generate sales funnel? If you are a sales rep this question might be keeping you awake every night.

I recently saw Jeff Bezos’ interview. He is the Chairman and founder of and he mentioned an important point in his speech.

He said,

“I have always been asked, What will change in the world in the next 10 years? But, I have never been asked what will not change in the next 10 years. I believe that the second question is far more important than the first one.”

 He said ” We run a large B2C sales business ( i.e  In our business what’s not going to change is customers wanting low prices, more selection and faster deliveries.”

This got me thinking. What if we apply this principle to B2B sales and list down what will never change in our business? 

B2B sales follow the 80/20 Pareto principle, which means 80 % of your revenue will come from 20 % of clients.

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