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How To Lead A Team With Empathy And Kindness

Source | LinkedIn | Gary VaynerchukGary Vaynerchuk is an influencer | Chairman of VaynerX, CEO of VaynerMedia, 5-Time NYT Bestselling Author

Empathy and kindness aren’t normally seen as qualities you need to lead a team. 

But I believe in them so much. 

Most people overlook the importance of being able to show emotion. 

Even if you think of yourself as an empathetic or kind person, becoming a leader will change how you exercise that empathy. 

At VaynerMedia, we’ve got 700+ employees. And as CEO, it’s my job to make sure that they feel safe at work. 

Here are some things I think about when I lead my team: 


I give trust more than most CEOs would

Giving trust is offense. I think people say “no” too often because they fear ramifications. 

Many are also driven by ego. A lot of people don’t want their direct reports to be better at something than them because they’re insecure. 

I empower my team to make their own decisions. For example, Andy runs my personal brand team. And I don’t talk to him much at all

I give feedback, but I let him lose and win on his own and learn. 

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