Source | INC42 : By Jon Westenberg
You could make something right now. If you wanted to stop reading, grab a sheet of butcher’s paper and brainstorm ideas, you could probably come up with half a dozen ideas for apps, books or products. Ideas aren’t the hard part, after all — just ask Tom Haverford.
You could build a WordPress site and start harassing your friends to test the concept. You could start writing op-ed pieces on Medium and put “Founder” or “Author” in your Twitter bio within 48 hours. You could throw up a landing page, post the first chapter of a book and start pushing it on Product Hunt.
Where things get tough is when you’re trying to make something that people genuinely give a shit about. You don’t want your dream to die in the chamber, because nobody read it, watched it, used it or listened to it. The deafening silence surrounding your work can crush your soul.
You Want People To Care?
Only Make What You Care About
If you want to make something that people really care about, that they actually give a hot shit about, you have to care about it yourself. Because if you don’t, then try as you might, it’ll come out in the final product.
The reason for this?
Making something is hard. Making something you don’t care about is even harder.
The only way you’ll be able to consistently work, when you don’t want to work, consistently try when you don’t want to try, is by deeply and honestly caring about your work.
You want people to care?
You have to genuinely care, yourself.
Make Things For Real People
The best writing advice I have ever heard was to write specifically for someone I know. It’s a genius idea. Every time I go to create something, or build something I think about who I know that would benefit from what I’m doing.
If you have something that you care enough about to make, you have to ask the next question — who are you making it for? What information do they need? What turn of phrase would stop them in their tracks? What is their single pain point that the product could solve, or their secret story that your novel would be able to touch and cultivate into a real emotional response?
Stop thinking about your audience as a vague concept, a collection of faceless people.