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There’s a hashtag that has been trending in recent months: #QuitTok. It refers to an emerging trend of disgruntled young professionals quitting their jobs in very public ways on the social media platform TikTok. The practice, also called “loud quitting,” is a trend that company executives and managers obviously want to avoid.
When former employees air their professional dirty laundry on social media, backlash against the named companies can be swift. Such posts get noticed, and they can quickly go viral. On TikTok, this trending hashtag has gained tens of millions of views.
There’s a real danger of such videos dissuading potential hires from applying to specific companies. Perhaps even worse, highly visible stories of disgruntled former employees can spur current employees to look elsewhere, creating a domino effect of people walking out the door. Such a public exodus inevitably dampens the morale of the employees who stay behind.
When former employees air their professional dirty laundry on social
media, backlash against the named companies can be swift.
Employers are keenly aware of the importance of retaining top talent. In a recent survey by U.K.-based talent management firm Beamery of business leaders in Australia, Germany, the U.K. and the U.S., 71 percent say they are concerned about talent loss or leakage in their organizations. However, only 51 percent say they think leaders in their businesses understand the reasons why people leave.
Too often, managers…
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